Fibonacci series 2022
Garbett
Rob Duncan:

A beautiful series of illustrations produced by Garbett, based on the Fibonacci Spiral. They are named after the Italian mathematician Leonardo of Pisa, later known as Fibonacci, who introduced the sequence to Western European mathematics in his 1202 book Liber Abaci. The Fibonacci spiral is an approximation of the Golden Spiral. It is said to be the most aesthetically beautiful proportion to humans. Fibonacci numbers and the golden ratio are prevalent in natural objects, from the microscopic structure proportions in the bodies of living beings on Earth to the relationships of gravitational forces and distances between bodies in the universe.

These can be purchased on Garbett's store here.

Eames Institute
Manual
Mike Reed:

A beautifully simple, charming identity to meet one of those briefs that might easily feel overwhelming. Balancing respect for the heritage with a playful lightness of touch is an incredibly delicate business. Manual have pulled it off magnificently. That curious e is a masterstroke.

Instacart
Wolff Olins
Lyam Bewry:

Smart rebrand for Instacart by Wolff Olins in collaboration with Instacart's internal team that brings new meaning and design finesse to their carrot symbol. The application examples so far tease some nice moments for how the new logo and brand system could roll out. Learn more here.

Groupe Le Monde Signage System
Snøhetta
Dominic Hofstede:

An elegant and intelligent wayfinding system by Norwegian multi-disciplinary firm Snøhetta for the Groupe Le Monde Headquarters in Paris. The concept pays tribute to the tradition and art of newspaper typography and printing. Credits: Snøhetta with Le Monde Art Directors Loran Stosskopf and Serge Ricco.

Three Beers
Alt Group
Dominic Hofstede:

A self promotion for Alt Group from a few years back that is both minimal and magnificent. If the pun escapes you, ask a NZ friend to say ‘three bears’ …

Balenciaga and Gucci
Rob Duncan:

Gucci and Balenciaga joined forces to share their fashion ideas through 'The Hacker Project'. To promote this campaign graffiti was used to adorn the facias of 74 Balenciaga stores as well as bespoke shopping bags and limited edition products. Confusing and delighting shoppers while keeping security guards on their toes was a perfect, unexpected way of drawing attention to these iconic luxury brands.

Food Society
Bleed
Dominic Hofstede:

A simple idea executed well by Bleed. The Food Society logo embodies the idea of community; the collective ‘O’ represents the shared point where different kitchens come together under one roof in Norway's only “dine-in-first” restaurant concept.

Proof of Delivery
Ricky Adam
Lyam Bewry:

Love the latest project from Leeds-based photographer Ricky Adam that documents the wild assortment of photographs taken by courier drivers as part of their job to prove the delivery of their packages.

FA Cup Royal Mail Stamps
The Chase
Lyam Bewry:

The Chase pushing the format of special edition British stamps – by removing the typical white-space on one edge, they've created goal posts around each image.