We all know a brand isn’t just a great logo. But in my opinion every brand still needs a great logo. This one really caught my eye recently. Beautifully clever and simple, two letter ‘Fs’ creating a forward arrow. It looks fantastic on the car. Designed in-house by Bryce Shawcross. Great work, looking forward to seeing much more from this company in the near future. Would love to take this car for a spin too.
The chain is a strong symbol of slavery that works singly on one stamp and links together on a sheet to make an even bolder statement. When form and content work hand by hand, they elevate a piece of work to a different level. A great example of the power of simplicity and wit.
The perfect marriage between concept and execution, this iconic cover speaks for itself. Elegant, simple and witty. Genius!
The CSPD (Calgary Society for Persons with Disabilities) is a not for profit organization that provides individualized residential services to persons with disabilities. Placing a single staple in the centre of their annual report creates a simple, yet incredibly powerful metaphor for the struggle that people with disabilities face every day of their lives.
What I love most about this delightful identity is that Interbrand embraced one of the oldest visual clichés ever – a double-O turned into eyes – and made it fresh. Bold, relevant, revelling in both the visual and the verbal: this is how branding should be.
Beautifully crafted idea by Interbrand Sydney for the Sydney Opera House. Sail shaped blends interacting with photography and 3D typography all reference back to the iconic shape of the building. It’s a superb brand language working cohesively with the lovely symbol. So unique and ownable by this particular Opera House. More images and motion graphics can be seen here on Interbrand’s site.
An identity for a new strategic agency specialising in the healthcare industry. Christopher Doyle & Co devised an appropriate name and simple typographic visual language which is playful and strikingly simple.
In late 2015, Polyera announced the Wove™ Band, as the world’s first flexible display product. The Wove band features a flexible always-on touch display which can either lay flat or wrap around a wrist. Manual have created the brand identity, compositions, packaging and photography style. At the core of the brand identity is the logo—The shifting weight of individual characters conceptually echoes the nature of the display which is completely customizable and ever-changing.
On the cover of this book you can read the word PAIN. When looking at the spine, you see the Spanish flag, immediately recognizing that this is going to be about sPAIN. When initially browsing the book the reader is faced only with blank pages. Once you see that it has been french folded you need to inflict some PAIN on the book to get at the content. On slicing open the Spanish flag you then find the work of photographer Toni Amengual highlighting the Spanish crisis. Bravo for Atlas!!!
