We all know a brand isn’t just a great logo. But in my opinion every brand still needs a great logo. This one really caught my eye recently. Beautifully clever and simple, two letter ‘Fs’ creating a forward arrow. It looks fantastic on the car. Designed in-house by Bryce Shawcross. Great work, looking forward to seeing much more from this company in the near future. Would love to take this car for a spin too.
Studio Sutherland has produced a beautiful set of interlocking boxes for Boss Box to demonstrate the range of packaging they have available. An extremely clever use of the children’s rhyme ‘There was an old lady’ playfully leads you through the collection. A clever idea, beautifully crafted. It doesn’t get much better than that!
A clean up of possibly the 2 most famous circles in the world. The temptation of making a stand and changing for the sake of change is enormous for designers. The proper thing and the humble thing to do is exactly what Pentagram did. Make an icon more iconic, and give new tools for the brand to express itself. Putting egos aside they did exactly what the brand needed.
A beautifully simple idea of using paper hats to get campaign messages across and people actively involved.
Arrels, which means “roots” in English, is a Barcelona based footwear brand created by two cousins: Pepe and Javier Llaudet. The brand has two concepts: the countryside and tradition on one side and the city and innovation on the other. Their motto is “upbeat shoes”. They co-create their collections with illustrators, musicians, graphic designers or perfumers. With care and detail, like every artisan, they create unique shoes.
Every designer has imagined the day when the ideal client asks you to do your dream magazine. This will not happen… unless you decide to do it yourself. And that is exactly was Folch Studio and Goroka did with Eldorado. A magazine seeking intimate travel moments, searching the sublime aesthetic of nature. The project has grown and is now a transmedia editorial platform created by a collective of content creators, filmmakers, designers and storytellers. Take a journey on Eldorado and enjoy.
Amid all of the justified hoo-ha surrounding the recent opening of the Tate’s new Switch House gallery extension, this lovely detail caught my attention. Sadly not permanent, Michael Craig-Martin’s wonderfully dayglo interpretation of the London Underground roundel brought a burst of fizzy colour out of the gallery and into the world. (And we Brits could all do with a bit more fizzy colour right now.) Image by Fred Butler.
hat-trick design have been creating beautiful Lest We Forget remembrance stamps for the Royal Mail since 2006. They’ve taken the humble poppy and elevated it to art form over and over with these wonderful designs and clever collaborations – working with everyone from photographer John Ross to artist Howard Hodgkin. And this years remembrance stamp in collaboration with photographer Giles Revel is just stunning. One icon but so many ideas – amazing. Can’t wait for next years.
Striking work by Paris based studio Spassky and Fischer for the Mucem – Musée des civilisations de l’Europe et de la Méditerranée. Sometimes all you need is perfectly set type and great colors.