Say it how it is. This is exactly what I would want the juice, in fact everything in my refrigerator to look like. Solid color and beautiful typography. Ragged Edge built an extremely ordinary packaging system for extremely ordinary juice. Without saying anything it exudes freshness and taste. Brilliant idea, beautifully crafted.
Transport for London have launched a new poster project that celebrates the 100th anniversary of Edward Johnston’s iconic typeface for the London Underground. Some lovely designs from the likes of Alan Kitching, Magpie Studio, SEA and The Beautiful Meme show just how relevant the 100 year old typeface still is today.
Croft is a men’s knitwear brand that specialises in high quality cashmere and soft wool garments, hand knitted on Scotland’s Shetland Islands by crofters. Commission’s crofting shears logo for the brand is lovely, but what really makes this identity work for me is the photography. Beautifully shot by Luke Evans to evoke the highlands themselves – they put the product central to the idea and really push a simple solution to get maximum impact.
Even something like color palette guidelines don’t have to be static. This animation not only explains the dynamics of choosing colors for Google products, but does in an easily digestible and enjoyable way. What designer doesn’t love watching moving fields of color?
A signage system for Norwich University of the Arts. The building shapes are used as wayfinding icons – linking a series of disparate locations across the city.
A bedtime book for children (and adults) where hidden images magically appear by torchlight. Illustrated by Rebecca Sutherland.
Great Idea by New York artist Joshua Allen Harris. Creatures constructed from trash bags come to life using the air flowing around and out of the New York Subway stations.
Simple, effective, clever idea from M_Four Creative. How do you encourage people to go to the Pharmacy before heading to A&E? Take out A&E…Simple!
Natsuki is a new Japanese restaurant based in Madrid designed by Philippe Starck. Erretres have designed the identity bringing together the traditional elements of Japanese life in a very modern way. It is inspired by the phases of the moon (Suki meaning ‘moon’), and traditional Kamons (Japanese family emblems). These new Kamons were then infused with neon light colors and the Kawaii culture of Japan. The result is beautiful, fun, fresh and sophisticated. A really lovely project.
