This is such a clever idea. As simple as taking the product of the client and making it move, relying on the fact that everybody in the world knows what your product looks like. So happy it wasn't quashed by the usual client response "But nobody will get it, we need to put big type over the top that reads – This is a picture of a Big Mac being moved at speed." ;)
Graphic identity designed by Porto Rocha for Vevo – the leading music video network. It features a graphic system (reminiscent of flicking through album art on the iPod) that flexes and rolls out beautifully across the touch-points.
Branding by designer Oliver Hilliker for Achilles Hell and its Run Club. Simply by using the slanted cut of the font, the Run Club get a high energy look whereby the 'R' legs are a perfect visual manifestation of running.
Craig Ward has created an art series called Brikfont where the artist recreates iconic typography and typefaces using only Lego pieces.
A clever symbol, a crown motif extracted from Nervi’s ceiling design, sits at the centre of the identity, intrinsically linking the architecture of the theatre, its name, and its location on King St. Perfect location and perfect copywriting as well.
With all the new type foundries and typefaces on the scene, House Industries latest specimen really captures the imagination unlike anything else.
A series exploring the vernacular of the ubiquitous Rapid Antigen Tests (RATs), Canvasses were made to the proportions of the testing units.
A refreshing sense of humor used in Balenciaga’s 2022 “Year Of The Tiger" Campaign using surreal arrangements of people and objects. Art direction by Pablo Rochat.
A giant vinyl roundabout situated in the town of Lyss, Switzerland in an area known for its club life.
