This is such a clever idea. As simple as taking the product of the client and making it move, relying on the fact that everybody in the world knows what your product looks like. So happy it wasn't quashed by the usual client response "But nobody will get it, we need to put big type over the top that reads – This is a picture of a Big Mac being moved at speed." ;)
London-based illustrator and graphic designer Noma Bar has turned his wit onto the unsuspecting children's toy, reimagining his daughters' old cuddly characters from their reverse side. Read more about the project on Creative Boom.
One of those chef's-kiss logo ideas that requires no explanation. And a sharp, simple identity system built around it. Classic.
Say it how it is. This is exactly what I would want the juice, in fact everything in my refrigerator to look like. Solid color and beautiful typography. Ragged Edge built an extremely ordinary packaging system for extremely ordinary juice. Without saying anything it exudes freshness and taste. Brilliant idea, beautifully crafted.
An ongoing series by Brian Singer aka Someguy aimed at raising awareness of the rising number of unhoused people in San Francisco.
The local artist uses hand-painted sleeping bags on street railings as a means of spreading the message. The installations are temporary, and the sleeping bags are intended to be taken by anyone that needs one.
To Have & To Hold is an edition documenting paper bag ephemera from a bygone era. Collected and designed by Tim Sumner of Sumner-Works, issue one takes a deep dive into bookshops with promise of many more subjects to come.
The publication itself comes wrapped in paper bag, with classic price labels used to hand number each copy. For more information see here.
I love a clever word mark almost as much as I love Bath. Supple Studio have created a charming identity for a coffee shop in Bath, UK. Their mission is to make good coffee accessible to everyone – specialty coffee without the pomp. Clever solutions such as these definitely appeal to the mass consumer. They make you smile and create an immediate emotional connection with the public. Using the illustrations to highlight the hidden cups creates a playful and extremely accessible visual language. Perfect work Jamie and team.
Being a Stanley Kubrick fan since being forced to watch A Clockwork Orange during my Art School days, this new campaign for Gucci really stood out this week. Alessandro Michele’s campaign, meticulously recreates scenes from 2001: A Space Odyssey, A ClockworkOrange, Barry Lyndon, The Shining and Eyes Wide shut. This must have taken a lot of time and a lot of money to recreate so exactly — beautiful work.
Logo R.I.P is a self-initiated project by The Stone Twins, commemorating iconic logos that have been lost at the turn of the 21st century.
It features international design classics such as AT&T (Saul Bass), British Steel (David Gentleman), NASA (Danne & Blackburn) and PanAm (Chermayeff & Geismar).
