Coca Cola
Turner Duckworth
Rob Duncan:

Witty ideas, clever solutions, playing with negative space is hard to do. Even harder is convincing clients to go in this direction. 50% of being a designer is being able to solve problems creatively for clients. The other 50% is being able to sell that solution. Turner Duckworth not only managed to create such a clever, distinctive identity for Coca Cola but they managed to sell in through a huge corporation. To me that’s what makes this project extra special.

Faraday Future
Rob Duncan:

We all know a brand isn’t just a great logo. But in my opinion every brand still needs a great logo. This one really caught my eye recently. Beautifully clever and simple, two letter ‘Fs’ creating a forward arrow. It looks fantastic on the car. Designed in-house by Bryce Shawcross. Great work, looking forward to seeing much more from this company in the near future. Would love to take this car for a spin too.

Jeremy Maxwell Wintrebert
Hey Studio
Pablo Juncadella:

Using the burning effect of laser die-cutting to generate an identity, is a great example of how designers can create maximum impact with limited processes. The perfect way to emulate the work of a glass artist in paper.

The New Theatre
Interbrand
Mike Reed:

A terrifically simple typographic mark for one of Sydney’s oldest and proudest theatres. The logo combines the three initials – TNT – into a form that’s not just satisfying in itself, but also creates a platform for everything else. You can’t ask for more, really.

Passion with Pride
Art of Sport
JP Stallard:

How do you take the passion off the pitch and into the home?

Art of Sport thought Sports graphics could be elevated above the steroid rich gaudy mess most teams use (looking at you NFL), and worked with artists like Mucho, Hey Studio, Jeremy Matthews, Argijale, and SOLV, to design minimalist prints based on the team, city or country’s heritage and colors. Starting with the Premiership and La Liga, AOS went on to cover the world cups (men and women’s), Basketball, American Football, and baseball.

The Lucia Lighting Collection
Supple Studio
Jamie Ellul:

Designed by Hector Finch Lighting – the Lucia range is hand thrown in Italy and launched at Top Drawer London in 2016.

Briefed to create a brand identity which had a classic Italian look and a crafted mid century feel; with the flexibility for the range to grow in future to include further lighting products. Supple devised a bespoke typeface based on the lampshade shape and curves of the lighting – giving the brand total fluidity to add new ranges quickly and effectively.

Sharing Economy UK
Supple Studio
Jamie Ellul:

Sharing Economy UK (SEUK) are the trade body for major peer-to-peer companies including AirBnB and ZipCar. SEUK was founded in 2014 to promote the domestic sector and best practice. Briefed to create a vibrant identity that felt established and confident, Supple created a simple unobtrusive logo that gets across sharing in a quick and memorable way. The sharing of letterforms is economical and campaign-able across the brand touchpoints.

Nongfu Spring Water
Horse Studio and Natasha Searston
Jamie Ellul:

Nongfu Spring is the leading bottled water manufacturer in China. Produced for high-end restaurants, bars and hotels, these bottle designs feature eight different plant and animal species from Moya Spring, at the foot of Changbai Mountain – the volcanic region bordering China and North Korea that produces the water. The illustrations by Natasha Searston pay homage to the source by depicting indigenous species. The result is a delicate and beautiful set of bottles you’d want to keep forever.

Hunted Ad Campaign
4Creative with Bold and Bold
Jamie Ellul:

Designed to promote the Channel 4 series Hunted – “a dramatic exploration of 21st Century tracking in Britain”. This ad campaign captures the feeling of paranoia evident in the series, whilst making the most of the placement of each ad in its environment. Typography is given a naive and rushed photocopied vibe which further adds to the feeling of tension and supports the unnerving messages. Maximum standout for minimum budget.