Bikedot
Jim Sutherland
Rob Duncan:

Bikedot is a new company that builds, sells and curates bikes, parts, and clothing. They have 30 years of experience with many of the world’s leading bike builders. They also have partnerships with premium bike manufacturers. Their new brand identity by Studio Sutherland cleverly builds a brand language out of tire treads and abstract patterns of the word 'Bike'. I hope they actually manufactured bike tires with these bespoke prints as well! Very fun, fresh idea and brand for a bike company.

Cyan and hot pink should always be seen
Quality collaborations inspire a generation
Andrew Ashton:

The music of Thom Yorke, Johnny Winter and Radiohead has spirited a generation of designers to get lost in their heads, by continually demonstrating where quality creativity and collaboration can go.

Suspirium by Thom Yorke, taken from Suspiria, music for the Luca Guadagnino film is an animation work by RUFFMERCY. The simplicity, the visual charge of the crunchy dancer getting lost in Yorke’s dreamy piano is a sublime example of image-making complimenting a musical gesture.

Watch Suspirum here

Methods in creating peace-of-mind
Andrew Ashton:

A cat lover Peter Gutter lived near a hazardous local road. After 11 cats were struck and killed, Peter put his mind to preventing this personal tragedy.

Peter’s idea was to slow the traffic down. Some would lobby the local council for speed humps and signs; Peter drew from his Dutch heritage and love of colour to a create an unforgettable spectacle. A forty-year quest for peace-of-mind inspired an unconventional landmark.

View a video of the story here

Exhibition London
Carter Studio
Jamie Ellul:

Father and son duo Carter Studio have created a confident name and identity for a new cultural venue housed in a Grade II-listed former power station that once served London’s historical world fair site.

The identity centres around an iconic silhouette of the building’s distinctive gables – formed by a neat flip of the X. Supported by industrial typography, originally drawn in the same era, and a distinctive colour palette based on the surviving tiling within the space.

Museo Morelense de Arte Contemporáneo
Sociedad Anónima
Brent Couchman:

Sociedad Anónima has created an identity for The Museo Morelense de Arte Contemporáneo (MMAC) Juan Soriano, a new art museum in Cuernavaca. The solution perfectly reflects the architectural features of the museum, creating a subtle and distinctive identity through a single custom typeface.

UpCircle
Studio More + Reed Words
Mike Reed:

A self-interested post, but we’re very proud of this work with Studio More on the rebrand of sustainable skincare startup UpCircle. The previous name, Optiat (One Person’s Trash Is Another’s Treasure), was a bit opaque (and sounded like eye care). UpCircle points directly to the brand’s mission to ‘upcycle’ discarded ingredients like coffee grounds into skincare products. Allied to a beautiful identity by Studio More, the name completes a rebrand that speaks of both luxury and sustainability.

Boom
Manual
Rob Duncan:

Manual have created the identity for Supersonic aircraft ‘Boom’, the dream job of many a designer! The logo is a beautiful modernist interpretation of wings worn by pilots, a bird in motion, acceleration! A perfect solution, fantastic photography, renderings and typography. Beautifully crafted and lovely yellow detailing derived from the Peregrine Falcon.

Australian National Maritime Museum
Frost*collective
Jamie Ellul:

Frost’s rebrand of the Australian National Maritime Museum in Sydney is one of those ‘wish I’d done that’ solutions. Playfully putting the word SEA at the heart of the name and pairing it with a colour palette that’s inspired by the Australian coast. Everything about this project is thoughtfully executed.

Squarespace
DIA
Bob Young:

DIA has created a new visual identity for Squarespace influenced by New York City. The city is the birthplace of the brand and a big part of their heritage. DIA has broken down and combined elements of NYC’s architecture and attitude to create a distinctive kinetic look and feel. DIA also collaborated with Optimo Foundry to create Clackson, a custom typeface designed specifically for Squarespace.