Argos is a British retail institution. So updating their brand is a big deal. As well as developing the new Argos voice, alongside The Partners, Reed Words have written packaging copy for four own-label ranges. Simple Value is just that: the simplest products, at great value. Our copy style celebrates the simplicity, and adds a twist. And once we’d written about 50 pack lines, the Argos team have been able to follow our guidelines and complete the full range of around 140.
DIA has created a new visual identity for Squarespace influenced by New York City. The city is the birthplace of the brand and a big part of their heritage. DIA has broken down and combined elements of NYC’s architecture and attitude to create a distinctive kinetic look and feel. DIA also collaborated with Optimo Foundry to create Clackson, a custom typeface designed specifically for Squarespace.
Cocoa Jones is a new family-run chocolate company. Founded by husband and wife team Naz Khan and Michael Ogazi, the branding and packaging builds on the couple’s heritage (Pakistani for Naz and Nigerian for Michael) and brings together their two cultures on the pack, uniting two patterns – one Islamic and one African. A lovely, simple idea to bring out the story.
CFC has developed an elegant packaging range for underwear brand Vivevive. Simple and expressive illustrations are used to great effect, creating striking and unpretentious expressions of the products and the bodies that wear them.
Fantastic idea for a watch. Tell the time with an Hourglass. Anton Repponen of design studio Anton & Irene created this very analog, brilliant idea. You can purchase the watches online here.
Garbett have produced a lovely responsive identity for Goulburn Regional Art Gallery in Australia. The logo is particularly beautiful and works so well at a variety of sizes. The repetition of form in the symbol is meant to reflect the tilled soil, wool and mark-making found in Australian Art.
Every year MARK tackle the visual identity for Manchester Literature Festival (MLF) – and every time they do something clever and appropriate. MLF is one of the biggest and best urban literature festivals in the UK; a showcase of the very best in contemporary writing from across the world. And this year (the 11th year, no mean feat in itself) MARK have surpassed themselves with a visual identity based around the visual distortions of book edges. A simple idea but one that has infinite legs.
I had the pleasure of speaking alongside Oliver Edwards in Hobart. Oliver has had a brilliant idea to help those in need throughout the city. He has collected hundreds of coats and hung them around trees in parks with a sticker “Free on a Tree. If you need this it’s yours”. A great idea that is making such a big difference. It’s definitely something that should take off in San Francisco. You can watch Oliver’s movie here. Or follow him on Facebook @freeonatree
The simplicity of this cover belies its depth. Red conveys passion, anger, danger, and a sense of alarm. It’s also the Republican Party colour—and a colour associated with Russia.
The tight crop suggests an up-close and personal encounter, but with a hint of claustrophobia as things tighten in on Trump. The image itself has ominous overtones.
The title also has multiple interpretations, considering Trump is obviously fearful of the Russia probe and his growing legal battles.