A beautiful new brand for Yo Sushi by Paul Belford Ltd. The graphic ideas and colors throughout are stunning and clever in concept. The brand guidelines are particularly clever, presented as a Bento box with fish and chips (for materials and color palettes).
I don’t usually upload our own work, but the great thing about being a partner at Mucho is constantly being impressed and envious of work that gets produced by other partners and offices. This identity in particular by Marc Catala hits the nail on the head. An identity to celebrate the 400th Anniversary of the death of Cervantes. What else could it have been? And getting those curves/ruffles just right isn’t as easy as it looks!
A refreshing approach to a new brand and range of drinks from David Folkman and Craig Jones (Ex Innocent Drinks). &Smith’s identity showcases the work of young YCN illustrators Enrica Casentini, Ana Jaks and Quentin Mongue. Clever copy by ‘We all need words’ describes the ‘better-for-you-cordial’, Elderbrook doesn’t pretend to be full of your five-a-day, turn you into a yogi in one sip, or give you Popeye’s muscles. But it does taste good!
Really lovely identity for Australia Design Radio by Christopher Doyle & Co. The shape of Australia is represented by the visual language of graphic equalizers. When the radio station is on-air then the graphic equalizer moves, then returns to the shape of the continent when off-air. Simple, clever and beautifully crafted. Definitely want one of those T-shirts.
A clean up of possibly the 2 most famous circles in the world. The temptation of making a stand and changing for the sake of change is enormous for designers. The proper thing and the humble thing to do is exactly what Pentagram did. Make an icon more iconic, and give new tools for the brand to express itself. Putting egos aside they did exactly what the brand needed.
Studio Sutherland has produced a beautiful set of interlocking boxes for Boss Box to demonstrate the range of packaging they have available. An extremely clever use of the children’s rhyme ‘There was an old lady’ playfully leads you through the collection. A clever idea, beautifully crafted. It doesn’t get much better than that!
Not only is it a FANTASTIC idea, but the animals are beautifully designed too. Osborne Ross designed a series of 6 animal stamps to appeal to children (and adults!). The stamps also have fold marks, showing where to position them on the envelope so they look like they are clinging onto the edge. Genius. And getting the post office to actually do this. Double Genius!
Don’t miss the first Why? event in San Francisco during AIGA SF Design Week. We’re extremely excited to present Steve Chaitow and Greg Mottola from architecture firm Bohlin Cywinski Jackson, Michelle Dougherty from Title sequence and digital agency Imaginary Forces and Steve Reinmuth from Branding Agency Wolff Olins. One evening, 4 speakers, plus beer, wine and appetizers included in the ticket price. Get tickets and more information here.
